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Avoid using a bunch of keywords. Choose around 12 keywords that focus on what the bulk of your website is all about. You can decide which keywords and phrases will be most relevant by using analytical tools.

You will need to make your website pop up in the google search results. Build a really solid website and use search engine optimization to get it found. If other local businesses in your area don't have this, you will stand out like a shining star from the crowd.

As much as possible, stay away from frames in your website. Search engines can't index framed pages. The best that they will be able to do is to index your home page. This means that, if the majority of your site uses frames, then the majority of your site will not be indexed.

Writing your articles based on keywords will help to optimize your content for search engines. Using relevant keywords in your articles makes it easier for search engines to crawl them and index them appropriately. If your search engine ranking is higher, that means more traffic for your website. Get a keyword in your title, your summary, and a few more times in the article body.

With Google's approach of not focusing intently on Meta tags, you should pay a lot more attention to title tags on your homepage. Your first 66 characters are displayed in the search engine rankings, so this is where your focus should lie. You need to sum up what your business is about right from the start. Save the fluff and get straight to the good stuff.

To optimize search engine results, never change or retire a page without a 301 redirect. A 404 (page not found) is the absolutely worst case scenario a server can deliver. A 301 redirect tells the search engine the new ULR and transfers that into the search position. Learning how to do a 301 redirect is simple and will keep your search engine results optimal.

Try focusing on title tags. This may be the first thing someone sees when they land on your site. It must be a one-of-a-kind description of your website content. It needs to have the keywords related to the website. Also, you have to be sure you don't make it way too long.

Make sure your keywords are both relevant and specific to site content. A tag containing a more generic keyword phrase (i.e.: Classic Rock Music) will face very heavy competition in the SERP, where as something more specific (i.e.: Rolling Stones Music) will likely get your higher up the list. A higher ranking is one way to increase traffic to your site.

The first couple sentences of the beginning paragraph should be able to double as the tag of your HTML meta description. Search engines have the option of using this text instead of the HTML tag. Bad content go here can be very problematic.

Please remember that search engine optimization is not a one time thing. If you are serious about growing your blog or customer base you will need to commit and stick to the process. Everyday you may add or change something when it comes to your SEO. That is how you can become successful!

Make your website URL more SEO-friendly. Incorporate some or all of your keywords in your site address, like "www.mysite.com/antique-book-store". This will help search engines find your site. Also, use hyphens rather than underscores because hyphens count as spaces but underscores do not. But don't do it too much; having multiple dashes make your link look like spam and people might not click here for more on them.

Use your keyword phrases wisely when attempting to write content. Phrases are a lot longer than just one or two keywords, so they definitely look out of place when you start to stuff three, four or more into one article. One longtail keyword is more than enough to get the job done for the average piece of content.

Learn about search engine optimization or hire a company that specializes in it. The work you put into your site will be wasted if the site can't be found during a web search. A good SEO plan will have you ranking higher in the results of the major search engines for keyword searches that relate to your company.

Do not simply focus on your web copy to carry your keywords. Incorporate your keyword into all aspects of your site. This means being creative in your domain name, folders within the site and individual page names. Keywords in these areas, along with keywords and phrases throughout your copy, greatly increase your chances.

Each page should only focus on one topic or product. Don't try promoting every product in one post or article. This leads to confusion, driving visitors away. Dedicating a page to specific products and information is the best way to go now.

Keep in mind that spiders can't do anything with your URLs if they read like a bunch of random numbers. Make each URL simple and directly related to the topic of each page, for both the search engine and your potential visitors.

A title tag will make sure you are recognized by search engines, and they will then be able to understand your web page. Use 60 characters of fewer because search engines typically will not display any more content than that. This also holds true for keywords appearing at the end of longer tags.